Creates and implements programmatic adtech initiatives via DMPs and DSPs to maximize efficiency, accuracy and ROAS.
Acquisition and Retention
Identifies, targets and grows consumer demographics through the use of strategic scenario analysis, market segmentation and lookalike audience modeling. Leverages best practice display, search, affiliate, remarketing and retargeting, and paid social strategies to continuously increase both acquisition and retention rates.
Planning and Budgets
Takes a goal-oriented approach to financial planning, employing both top-down and bottom-up forecasting tactics to establish and plan a budget around specific targets and benchmarks.
Incorporates content strategies that drive profitable action by remaining focused on the creation, curation and distribution of valuable, relevant content that drives brand awareness, customer acquisition, retention and engagement.
Analytics and Attribution
Employs analytics attribution modeling to determine the value of multiple channels and offers expert understanding and insight with regards to analytics and recommendations for continuous improvement.