Igor Bekker

How

With a proven track record of increasing ROAS while saving on media spend, Igor has a history of producing drastic revenue growth over a brief time period. By combining high-level planning with expert execution and agility, he leads his teams through measurable tactics and strategies that yield profitable results.
8

300% Revenue growth in 2 years and 35% increase in CLV

Consolidated vendors and renegotiated existing solutions to significantly cut costs. Saved over $250k by improving asset management, and created a protocol for expired assets to prevent potential litigation. Also renegotiated contracts with outside agencies, cloud marketing tools and merchant processing services while at the same time upgrading existing platforms via using third-party vendors with guaranteed delivery. Managed to negotiate on a new ecommerce platform that helped save over 97% – or $16MM.
7

$10MM+ in contract savings

Consolidated vendors and renegotiated existing solutions to significantly cut costs. Saved over $250k by improving asset management, and created a protocol for expired assets to prevent potential litigation. Also renegotiated contracts with outside agencies, cloud marketing tools and merchant processing services while at the same time upgrading existing platforms via using third-party vendors with guaranteed delivery. Managed to negotiate on a new ecommerce platform that helped save over 97% – or $16MM.
6

500% traffic growth

Reviewed and optimized all marketing channels – search, display, paid social, affiliate, SEO – and successfully expanded SEM campaign 10x by building long-tail targeted landing pages supported by strategic keywords to increase traffic. Launched an innovative mobile application that acted as a new traffic funnel, and implemented DSP/programmatic media buying processes to streamline digital marketing and increase targeted quality site traffic by reducing media spend by $3MM and increasing ROAS 3x.
5

60+% Conversion rate improvement

Successfully launched a website and checkout redesign project supported by rigorous A/B MVT plan to improve conversion rate by over 60% and increase engagement by 40%. Improved on-site engagement by rolling out an Adobe Marketing Cloud A/B testing program that runs over eight tests per month to personalize experience. This increased conversion rate by 30% and RPV by 40%.
4

Increased ROAS 250+%

Leveraged third-party data providers to buy lookalike audiences to target and increase efficiency of prospecting and retargeting campaigns via internal DSP/programmatic stack and dynamic creative optimization tools. Used third-party attribution tools to measure true ROAS and use these metrics to shift budget away from under-performing campaigns and focus on high-yield tactics. Deployed a custom attribution model that measures the true impact of marketing spend across all digital and traditional channels to further increase ROAS and decrease media waste by 40%.
3

$10+MM saving in media spend

Brought programmatic and DSP services in-house to save over $1MM annually in media buying fees. Reviewed and optimized all marketing channels (search, display, paid social, affiliate, SEO, email) to determine which were most cost effective. Eliminated underperforming campaigns to recapture and redistribute wasted revenue, thus saving over $3MM in annual media waste. Succeeded in keeping A/S under 12% with revenue from marketing spend under 35% of top-line revenue.
2

Increased Mobile sales 150% and Cohort by 40%

Launched a custom mobile application that generated over 200K downloads within the first three months of launch, to now account for 10% of total mobile sales. It remains the most visited retail app on the market, and is 70% driven by original content that maintains customer retention and incentivizes return visits to the app. Additional results include an AOV increase of over 20% than web sales, and a 25% increase in conversion rate.
1

700% growth in engagement

Accelerated consumer engagement across all major brand channels by building and optimizing custom UX experiences and measuring them via A/B MVP testing. Collaborated closely with content teams to generate and test engaging content as well as inject it into existing desktop and mobile campaigns, with one result being an increase of overall engagement by 700%.