From early-stage startups to established brands to global enterprises, Igor successfully leads companies of all sizes to the next level through critical testing, creative strategy and prolific ingenuity.
Strategy and Execution
Business Process and Optimization
Customer Journey Building
Acquisition and Retention
Planning and Budgets
Analytics and Attribution
A/B MVT Testing
Enterprise Ecommerce Platforms
Photo / Video
Where proven process meets calculated risk, Igor excels in creating and implementing strategies that cut costs, increase revenue, and accelerate growth.
Unlike other Ecommerce or Marketing professionals, Igor speaks Digital, Marketing and IT languages fluently. His ability to cross barriers and bridge gaps leads to streamlined communications, improved efficiency and profitable results across departments.
With an expertly cultivated leadership style that earns trust and builds winning teams, Igor is able to harness the skills and talents of multiple departments. His cohesive digital strategies have been proven to increase customer acquisition and retention, drive sales, and accurately measure performance.
Igor specializes in creating an exceptional customer experience that leads to increased traffic, higher conversion rate and AOV, and an extended customer lifetime value. Additionally, he is highly skilled at negotiating contracts, evaluating ad spend and repurposing budget to produce more impactful financial results.
Igor’s technological prowess spans all major platforms and channels, with an emphasis on enterprise-level ecommerce platforms, email service providers, best practice A/B testing methods, and analytics and attribution tools. He also excels at creating and implementing digital PMOs that maximize global communications and project management.
One of my favorite retail selling models is drop shipping products. If you are lucky enough to find a reliable manufacturer that will drop-ship your product and not sell to retailers, value this relationship, as it is truly one-of-a-kind. So, what exactly does it take to work with drop-ship suppliers? Once you find a supplier, and assuming that they will work with you, you will...
At one time, I was a huge proponent of using third-party services for the outsourcing of small projects. There is nothing more tedious to me than having to do data entry, keyword research, formatting, reporting, etc. Elance was my go-to choice for freelancers, until recently it became cluttered with useless new accounts that just spam your job postings. Anytime I posted a job on Elan...
Everyone is selling something, why aren’t you? Certainly, there are obstacles that I had to overcome; learning things the hard way is never fun, but very necessary in order to become a successful seller in the marketplace. Here are a few tips I’d like to pass on to you so that you can be a successful marketplace seller and still keep your sanity: Product Publishing If you on...